Powerade, The Coca-Cola Company’s© leading sports drink brand, recently launched the ground-breaking Powerade ION4 in South Africa.
Powerade ION4 provides born sportsmen with an innovative sports drink designed to help achieve optimal performance by aiding hydration and providing electrolytes lost through sweat during extended training. Through the launch of Powerade ION4, Powerade has cemented its presence as an evolving brand keen on providing improved performance.
Whether a born sportsman or a recreational exerciser, it’s important to keep your body hydrated during training. When an athlete sweats they lose fluids and may lose four minerals – sodium, potassium, calcium and magnesium. New Powerade ION4 has been formulated with these additional minerals in mind for sweat loss during endurance exercise.
Powerade ION4 not only hydrates, because it provides fluid to the body, but it also fuels the body, because it contains carbohydrates. Carbohydrates act as a source of energy for the brain to maintain skills and decision making capabilities and provides energy for muscles to sustain performance and delay the onset of fatigue.
James MacLachlan, IMC Marketing Assets Manager of Coca-Cola Africa, comments, “The launch of new Powerade ION4 in South Africa represents a step change in the sports drink category as we continue to empower born sportsmen across the globe by giving them the best technologically advanced products to help them maximize their physical performance.”
The new Powerade ION4 is currently available at selected stores across the country and is offered in a concentrate form with three flavour options: Mountain Blast, Jagged Ice and Naartjie.
Powerade ION4 is the new formula of Powerade
For more information on Powerade ION4 go to www.powerade.co.za.