Red Heart Rum brand new look

RH-ORIGINAL-ON-WHITE-1 Award winning rum brand’s face-lift follows successful “Live with Heart” campaign

After undergoing a rigorous make-over, Red Heart Rum is back with a new bold look and those fortunate enough to have had a sneak-peek into the new design are proud of it.

Staying true to Red Heart Rum’s intrinsic elements, authenticity and masculinity were the key components that came to play when the creators decided on this new pack idea.

“Although some of the more traditional elements can still be spotted in the new design, the new look certainly has a more bold and “manly” edge to it”.

About Red Heart Rum

RH-SPICED-ON-WHITE-1There is nothing braver than being yourself. This is the belief with which Red Heart rum has been made for 163 years. Using fine Caribbean pot still rums and aged in white oaks, Red Heart Rum originates from the islands of Jamaica, Barbados, Guyana and Trinidad, bringing you a taste that is bold and distinctive. As the name suggests, Red Heart Rum is made with love and passion, combining all the finest pot still rums. Red Heart is produced in the heart of the Caribbean and is available in both Original and Spiced flavour. Red Heart’s Original Bold Caribbean Rum has a rich smooth taste while Red Heart Spiced is a bold blend of fine spirit and premium rum infused with spices.

We live with Heart and encourage you to do the same. #LiveWithHeart

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