GQ’s Best Dressed Men of the Year, in association with Jameson Select Reserve, will be officially announced on Monday 24 October at an exclusive event held in Johannesburg! The top 10 winners will be selected from 50 of South Africa’s most stylish men by a panel of judges, including GQ’s editors and past winners. This award is the most prestigious, sought-after, men’s fashion award in the country and has seen the crowning of trend-setting gentlemen such as Micasa’s J’Something and The Creative Council’s Gil Oved. The 2016 winner will have some excessively dapper shoes to fill!

Jameson Irish Whiskey is globally regarded as an authentic brand which remains committed to honouring its traditional methods of distillery and therefore, it comes as no surprise that Jameson Select Reserve has continued to associate with GQ Best Dressed Men of the Year awards since the event launched eleven years ago.

The event will run alongside the launch of GQ’s November 2016 issue packed with interviews, style diaries and the culmination of the Best Dressed Reader competition, also proudly sponsored by Jameson Select Reserve.

Shirley Mabiletja, Marketing Manager of Jameson Irish Whskey at Pernod Ricard South Africa says, “We are incredibly excited about the association we have established with GQ. Jameson Select Reserve is a brand for those who see a world beyond limitation and want to live a life where substance and style go hand-in-hand. This year, we are proud to introduce the Jameson Select Reserve Man of Character award, which recognizes an individual with all the characteristics of a modern gentleman, who is authentic, lighthearted, confident and is fearless in spirit.

About Pernod Ricard

Pernod Ricard South Africa is one of six African market companies to proudly fly the flag of the Pernod Ricard Group. The French-based Pernod Ricard Group is the world co-leader of the wine and spirits industry, delivering on leading premium brands such as Chivas Regal, Jameson Whiskey, ABSOLUT vodka and G.H. Mumm Champagne.

Pernod Ricard South Africa was established in 1994, following the birth of South Africa’s democracy and the lifting of international trade sanctions. Over the past 20 years, it has grown significantly within the local market and still continues to thrive. Pernod Ricard South Africa is part of a network of 80 international market companies that promote both the group’s international brands and manages local and regional brands like Red Heart Rum and Olmeca Tequila. With headquarters in Cape Town and regional offices across the country, the Pernod Ricard South Africa family employs more than 270 proud employees.

As the ‘creators of conviviality’ and backed by sound business values and a belief in building lasting relationships, the respected Pernod Ricard tradition continues to be carried forward with vibrancy and passion by the men and women behind Pernod Ricard South Africa.


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Francois van Rooyen

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