Emporio Armani launches Vespa 946 in Joburg

Emporio Armani Vespa 964

Emporio Armani Vespa 964

Last Night saw the unveiling of pure craftsmanship and creativity. The launch of the Emporio Armani Vespa 946; took place at the African Pride Hotel at Melrose Arch and was hosted by none other than the multi-talented Maps Mponyane. It was a night of elegance and mere excellence, with the spotlight on the Vespa 946 highlighting its impressive attention to detail in the design – what more is there to say? The Vespa speaks for itself and stirs up a strong desire within you to get a personal feel of this beauty.

CRI_1290371What is a Vespa? You ask. Well, Vespa is an Italian brand scooter manufactured by Piaggio. The name means wasp in Italian for obvious reasons. The Vespa 946 Emporio Armani was developed jointly by Giorgio Armani and Piaggio to celebrate two of Italy’s most established symbols of style and creativity – This is indeed a perfect pairing and the results is phenomenal.

The name ‘Vespa 946’ refers to the year – 1946 – that this scooter, which has become iconic and famous around the world, was first made. The design of the new Emporio Armani is a modern reinterpretation of the original Vespa style.
To mark the year 2015; the 40th anniversary of the foundation of Giorgio Armani and the 130th birthday of the Piaggio Group – Emporio Armani has designed a special version of the Vespa 946. In keeping with Armani’s signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project.

The metal parts, produced using galvanic treatments, have a satin finish, and create an opaque effect in line with the finishing touches of the body. The words ‘Emporio Armani’ appear on the side, while the iconic eagle logo of the brand sits above the headlight.

The Vespa 946 Emporio Armani is about technology as well as style. Its aluminium cylinder blocks, brown-leather finishes, luxury accessories, electronic riding controls (which also interface with the latest Internet devices) complement the innovative four-stroke electronic injection engine, whose enhanced fuel economy and minimal emissions make this two-wheeler the ideal choice for city riding. The 220 mm double disc brake, two-channel ABS braking system and large 12 inch wheels guarantee maximum safety on the road.

The Vespa 946 Emporio Armani will be produced in an exclusive run of individually numbered scooters, and will be on sale in the world’s most important cities starting from June.
Vespa-46-Emporio-Armani-1 017_Vespa946_Armani_kl


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