The 5th of August 2015 saw the launch and unveiling of creativity , Castle lite has done it again! This year alone; South Africa has been in for a treat as one of our favourite beer brands has been showering SA with surprises, events and creative innovation. Castle Lite is steadily becoming the fastest growing premium beer brand in South Africa. It is of no secret that Castle Lite is always served extra cold and this year things got a whole lot colder.
Boyz N Bucks hip hop prodigy, Stilo Magolide has dropped a new single in collaboration with the local beer brand. ‘Ziyabanda’ is the first track to be recorded at the sub-zero temperature of -2.5°C and comes courtesy of Castle Lite, the only beer lagered at #Minus2point5. Stilo Magolide said that working at such a temperature he embodied himself as the “Mortal Combat” character, Sub-Zero.
Lebogang Rasethaba, an Arcade content director, directed ‘Ziyabanda’ and had this to say: “I’m known for my capacity to connect with people, but with ice, I couldn’t rely on charm or any other personality gimmicks. I was working with such an unpredictable medium, a medium that didn’t care about me or my bigger purpose about optimistic narratives about South Africa. This piece is purely craft and technique. I want to be a complete filmmaker and this piece shows that I am growing – it’s good to know for myself on a personal level that I can do stuff like this too.”
The video is extremely captivating and appealing to the human eye. It arouses fascination as one tries to comprehend how all the sounds were simply made by the use of ice.